Google is developing new AI-based shopping processes.
Google is introducing a new artificial intelligence-enhanced shopping experience called "AI Mode."
The tech giant’s AI Mode shopping experience combines its Gemini generative AI chatbot with Google Shopping Graph, a real-time dataset of products, inventory, and merchants with more than 45 billion listings, in-stock inventory data from a range of retailers.
Shopping Graph now has more than 50 billion product listings, each with details like reviews, prices, color options and availability. Every hour, more than 2 billion of those product listings are refreshed on Google.
In the coming months, customers will be able to search for products using conversational language and see a righthand panel of images and product listings personalized to their tastes which dynamically updates with relevant products and images as they go.
Once a customer selects a product, a new agentic AI checkout will help customers buy at a price that fits their budget. Shoppers will be able to tap “track price” on any product listing and set options such as size or color and the amount they want to spend, and then receive price drop notifications.
When ready to buy, the customer will be able to confirm the purchase details and tap “buy for me”. Behind the scenes, Google will add the item to their cart on the retailer's site and securely complete the checkout with Google Pay. This agentic checkout feature will be rolling out in the coming months to product listings in the U.S.
[READ MORE: How agentic AI is finding its place in retail]
Google enhances virtual try-on
In addition, Google is releasing a new custom image generation model for fashion, which understands the human body and nuances of clothing, like how different materials fold, stretch and drape on different bodies. It preserves these aspects when applied to poses in customer photos
According to Google, this technology is the first of its kind working at this scale, enabling shoppers to try on billions of items of clothing from our Shopping Graph. Google is currently piloting it in the U.S. today, enabling customers shopping for shirts, pants, skirts and dresses by tapping a “try it on” icon on product listings.
From there, customers can upload a full-length photo of themselves and within moments see how an apparel item would look on them. Shoppers can also save the looks or share with friends.
"It’s been incredible to see how AI is taking us into a new phase of shopping in search, where you can truly ask — and shop for — anything," Lilian Rincon, VP, product management, Google, said in a corporate blog post.
English (US) ·