The Merch Moment! How fandom-driven economy is turning merchandise into lifestyle movement

12 hours ago 3
Whether it’s streetwear drops from cult anime, K-Pop or shoes inspired by luxury cars, merch is becoming a serious business. Globally, the licensed merchandise market is forecasted to reach $418.97 billion by 2033, up from $282.08 billion in 2024, growing at a CAGR of 4.5%.
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