Samsung Makes $963 Offer To Galaxy Z Fold 7 Buyers

Samsung really wants you to buy the Galaxy Z Fold 7. It started with repeated teasers, that virtually gave everything away, and ended with a spate of pre-order discounts, including a 24-hour flash giveaway, that totals $963.17.

This story was updated on July 17th with new Samsung Galaxy Z Fold 7 pre-order details.

As it stands, the Korean company is running seven (get it?) different promotions for its Galaxy Z Fold 7, alongside a new double trade-in deal I haven’t seen before (more on that below). Here’s what is on offer.

ForbesSamsung Makes New Free Offer To Millions Of Galaxy Phones And TabletsBy Janhoi McGregor

• £50 ($50 in the U.S. too) discount if you’re registered for marketing emails from Samsung.
• Double storage offer worth £100 ($133.96), which means buyers get the 512GB model for the price of the 256GB option.
• £100 off when the device is bought through PayPal with the code “PAYPAL.”
• £200 ($267.91) off when any tablet is traded in on top of the regular trade-in pricing.
• A free pair of Galaxy Buds when the code “BUDS” is used at checkout.
• 5% off the phone when bought through the Samsung Shop app and the code “APP5” is used.
• 100-day return period to test the phone out.

Most of these offers expire on July 24th, except the long-running "APP5" code, and the free pair of Galaxy Buds voucher, which ends today (July 15th) at midnight. Considering Samsung continued to offer freebies and discounts weeks after the Galaxy S25 Edge released, I wouldn’t be surprised if more were on the way for the Fold 7.

These promotions and freebies, before a trade-in is included, total £718.95 ($963.17). A solid deal that almost makes buying the phone in the pre-order period worth it. Especially the double trade-in deal, which is one of the more eye-catching offers.

ForbesSamsung Suddenly Raises Trade-In Prices In Rare New OfferBy Janhoi McGregor

In essence, Samsung will pay £200 for “any tablet in any condition” on top of your used-smartphone trade-in. The Korean company previously told me that it will honor that promise of accepting any device, and the small print doesn’t have any glaring caveats to it. The 100 day try before you buy period, too, is very enticing.

Samsung Has More Galaxy Z Fold 7 Discounts Up Its Sleeve

But, as you will know if you read my deals stories (don’t miss any by hitting the follow button below), this is the worst time to buy a smartphone. Like cars, smartphones depreciate rapidly and the pre-order period is when the device is at its most expensive.

Samsung will almost certainly discount the Galaxy Z Fold 7 again. A good cue is the Galaxy S25 Edge, which was bundled with the Galaxy Tab A9 Plus a month after the phone launched. Also, a Galaxy Z Fold 6 deal in May knocked a straight $350 off the device, which, to me, is the gold standard in deals because the actual price of the handset is lower. Freebies and incentives are great, but minimising the dent in your wallet is far more important.

Trade-in prices, too, were better a month ago. In June Samsung valued the Galaxy S23 Plus at £333 ($446.08), but now it’s only worth £257 ($344.27). The Galaxy S23 Ultra was priced at £449 ($601.47), now it’s valued at £386 ($517.07). It’s not all bad news, last month Samsung paid £230 ($308.10) for the Apple iPhone 13 Pro Max, that valuation has now shot up to £345 ($462.15).

If you’re not in a hurry to buy the Galaxy Z Fold 7, I’d say it’s worth waiting to see what discounts Samsung has up its sleeve for next month.

Update July 17th: It’s clear that the U.K.’s Galaxy Z Fold 7 pre-order deal is superior to the Samsung U.S. offer. American buyers get the double storage deal and the $50 credit if they registered their interest before the device was announced. But there doesn’t appear to be any of the associated vouchers, such as the “PAYPAL” or “BUDS” codes that British shoppers can use. Nor does the 100 day try-before-you-buy promise apply in the U.S.

Instead, U.S. shoppers can get $300 store credit—after buying the Fold 7—if they don’t have a device to trade-in. That $300 can’t be used on the phone itself, rather Samsung is pushing customers towards the $499 Watch 8 Classic or $649 Galaxy Watch Ultra.

There’s also the same double storage deal mentioned above, which saves $120. It’s not clear why Samsung U.K. has better deals for its tech, perhaps the market is more competitive on this side of the pond, but it has been trending this way for a few months. The starkest example of that is Samsung U.K.’s suddenly high trade-in prices that far outstripped U.S. trade-in valuations last month.