LVMH Awards AI Startup Omi For Disrupting Luxury Visuals With 3D Tech: 'Recognized For Their Entrepreneurial Spirit' Says Bernard Arnault

Paula Tudoran

Sat, Jun 21, 2025, 7:33 AM 3 min read

Omi, a Paris-based startup revolutionizing product visuals with 3D modeling and artificial intelligence, has won the "Most Promising" prize at the 2024 LVMH Innovation Awards. The award was presented on June 12 in Paris at leading European tech conference VivaTech, hosted by LVMH Image and Environment Director Antoine Arnault.

Hugo Borensztein, co-founder and CEO of Omi, said the win reflects a broader shift happening across the luxury and retail industries. “Working with a Maison founded two centuries ago using the most advanced 3D and AI technologies expresses LVMH's bold, innovation-inspired vision. We are both honored and proud to be part of this adventure," Borensztein said in a statement by LVMH.

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Omi specializes in using 3D technology to streamline content creation for luxury brands, reducing costs while elevating quality. Its tools allow for the scalable production of photorealistic visuals used in online retail and marketing, according to Omi’s website.

According to Vogue, the company has already worked with Guerlain, an LVMH-owned beauty house, on high-end product visual campaigns that merge legacy identity with modern production speed.

L'Oréal also announced a collaboration with Omi during VivaTech, introducing a new visual design process powered by Omi's 3D AI platform, according to Forbes. The partnership is part of L'Oréal's broader AI strategy within its CREAITECH platform.

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Now in its ninth year, the LVMH Innovation Award program spotlights startups that are shaping the future of the luxury ecosystem. According to LVMH, this year's competition featured three top prizes.

Alongside Omi's win, the Best Business Award went to U.S.-based Kahoona for its personalization work with Dior. LVMH also announced that The Best Impact Prize was awarded to Genesis, a French startup collaborating with Moët Hennessy to digitally monitor and improve soil health in vineyards.