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| Monday May 12, 2025 |
IN THE NEWS
Reality show “House of Villains” is on the move – going from E!, one of the cable nets spun off from NBCUniversal, to Peacock, still housed a NBCU.
Moviefone is relaunching as a destination for fans to discover movies and series. “Moviefone TV,” a nationally syndicated broadcast series, is premiering this fall, and a relaunch of the Moviefone mobile app is on the way. “While Gen Xers and older Millennials know Moviefone from that voice, the Seinfeld episode and famous phone number, today’s Moviefone is digital-first and forward-looking,” said new owner Cleveland O’Neal III. “Our average user is now 31 years old, and approximately 80% of our digital audience is between 18-44, with a strong male skew.” In addition to addressing the issue of content discovery, Moviefone offers advertisers and agency partners access to moviegoers with its “Made In Hollywood powered by Moviefone” video content via Screenvision Media’s Front + Center pre show in theaters.
Echostar’s Dish TV and Sling TV lost a combined 380,000 subscribers in 1Q25, landing at about 7.4 million by quarter’s end. On the bright side, average revenue per user (ARPU) increased 3%, and Dish TV saw its lowest churn, 1.36%, in over a decade, excluding the COVID-19 pandemic.
In a new study, NBCUniversal and Tinuiti partnered with footwear brand NOBULL to demonstrate the impact of the premium-content streaming environment on advertising effectiveness. The results: premium IP and streaming drove incremental revenue and additional critical business metrics beyond a search and social heavy investment mix. Through a strategic shift in ad spend from search and social to streaming, NOBULL saw:
· +19.8% site visits
· +5.5% purchases
· +3.7% in total revenue
Additionally, as a result of the campaign, the sneaker category overall experienced a +18% lift in non-branded shopping clicks through purchases. “The results from our campaign demonstrate the power of streaming and premium IP to unlock not only brand lift, but real business results,” said Sean Odlum, Chief Product Officer at Tinuiti. “It’s clear that reallocating dollars to upper-funnel channels like premium video can supercharge performance.”
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RED LIGHT, GREEN LIGHT
Peacock handed a series order to “Ted: The Animated Series” (w/t), from Seth MacFarlane. The show picks up after the “Ted” films, with MacFarlane (“Family Guy”) set to reprise the voice of the foul-mouthed teddy bear. Also on the Peacock slate: Girls trip reality show “Tiffany Haddish Goes Off”; “Nelly & Ashanti: We Belong Together”; true crime docuseries “Gilgo Beach Killer: The House of Secrets” and “The Idaho Student Murders”; and “Epic Ride: The Story of Universal Theme Parks.”
NBC cleared the decks on Friday, canceling its “Night Court” reboot and comedy “Lopez Vs. Lopez” after three seasons each, crime drama “The Irrational” and procedural “Found” after two, and legal drama spinoff “Suits LA” after one.
ABC renewed four unscripted series: “America’s Funniest Home Videos” for season 36; “Shark Tank” for season 16; “American Idol” for its ninth season on the network (“AI” ran on Fox from 2002-16); “Celebrity Wheel of Fortune” for season six, and “Celebrity Jeopardy!” for season four.
Fox game show “The Floor” was renewed for season four, and survival competition “Extracted” for season five. On the animation side, the network has picked up “Grimsburg” and “Universal Basic Guys” for season three, and Krapolopis” for a fifth run.
Fox Entertainment has ordered one-hour comedy “Best Medicine,” based on the UK hit “Doc Martin.” Josh Charles (“The Good Wife”) will star in the lead role as the peculiar and brilliant Doctor Martin Best. The series, from executive producers Ben Silverman (“The Office”), Rodney Ferrell (“Stick”), Liz Tuccillo (“Sex and the City”), Mark Crowdy (“Doc Martin”), and Philippa Braithwaite (“Doc Martin”), is set to debut in the 2025-2026 season.
Fox also picked up Biblical event series “Faithful” for Spring 2026. The six-parter, based on The Old Testament’s Book of Genesis and told through the eyes of the women whose descendants would shape Judaism, Christianity and Islam, will air over Easter and Passover season. The series “opens a new lane of storytelling at Fox,” said Michael Thorn, President of Fox Television Network. “This show is the definition of strong, female character-driven storytelling, exploring timeless themes that originated thousands of years ago, yet remain startlingly modern and relatable.”
“On Call” has not made it to a second season at Prime Video, reports Deadline. The Wolf Entertainment police drama is reportedly in discussions with other platforms.
NEW & RETURNING SERIES
Season two of Max’s “Peacemaker” debuts Thursday, August 21. The super hero series from DC Studios and Warner Bros. Television stars John Cena.
Today’ Premieres
Discovery: Contraband at the Border at 9p
Fox Nation: Greg Gutfeld’s What Did I Miss?
Netflix: Tastefully Yours
TECH
Vevo hit NYC’s Webster Hall for an Upfront event dubbed “Off-Screen.” Ahead of performances by Ashanti and Sean Paul, Vevo’s EVP of Global Sales, Rob Christensen, zeroed in on four key areas for brands leveraging Vevo this Upfront season: 100% ad-supported, brand-safe reach and scale; programmatic growth; AI-powered targeting, planning, and performance; and more artist franchises. “We’re rolling out hundreds of new AI-powered, privacy-compliant audiences to significantly expand our offering,” said Christensen. “Those audiences are targetable across our entire library of over 1 million premium music videos. You can analyze campaign delivery, measurement, reach and frequency with real-time dashboards, as well as closely track KPIs, like attention and outcomes, to optimize performance.”
Recognize Your Rising Stars — Entries Close Thursday!
Every organization has them—those mid-level standouts who bring ideas to life, lead with impact, and keep your business moving forward. The Cable & Broadband Standouts program is your chance to give them the recognition they deserve.
Whether they’ve driven innovation, elevated team culture, or helped launch key projects, this is the moment to spotlight their accomplishments and boost their career trajectory.
Entries close this Thursday, May 15
Nominate your MVPs now and show your team that impact gets noticed.
DISTRIBUTION
National Geographic has acquired the rights to BIG Media’s “Danger Decoded.” The new series uncovers perilous places and decodes what makes the locations so dangerous. The show, a co-production with NTV, RMC Story, and Wildbear, is currently in production. Additionally, Nat Geo CEE and Blue Ant in Canada have licensed “Fatal Engineering,” a new co-pro with NTV focusing on high-profile accidents.
RATINGS
Week two of Food Network’s “24 in 24: Last Chef Standing” posted a 0.72 P25-54 / 0.80 W25-54 /.63 M 25-54 Live+3 rating, up +13%, +14% and +7%, respectively, versus week one. Ranked as the #1 non-news/sports ad-supported cable programming in its timeslot among M25-54 and #3 for P/W25-54, the first two episodes have been seen by more than 5.1 million cross platform viewers.
1777 – The first ice cream advertisement appeared, in the New York Gazette.
Answer to Our Last Trivia Question
In what year was “Almost Human” (2013-14) set? 2048. Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which 2016-22 TV series was based on a 1973 film of the same name? (Email your answer to [email protected] and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)
GAC MEDIA, LLC/NEW YORK, NY: The Sales Planner, General Rate is responsible for providing support to the Advertising Sales department by working with Account Executives to service clients on a daily basis. The job requires attention to detail, industry knowledge, as well as strong communication skills. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES
>>THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE
>>OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING
>>MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER
>>BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE
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