Paula Tudoran
Sat, Jul 5, 2025, 9:01 AM 4 min read
A new wave of AI-driven consumer startups is gaining traction among investors in 2025, with many of these platforms blending artificial intelligence with real-world interaction to reshape how people connect, discover, and build communities, Business Insider reports.
Vanessa Larco, former New Enterprise Associates partner and founder of the venture firm Premise, told Business Insider, "We're on the brink of another big consumer wave" as interest returns to early-stage consumer tech startups.
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The following 12 companies were identified by venture capitalists as emerging leaders across dating, social networking, faith, fashion, and in-person experience, with several being backed by top firms including Y Combinator and Thrive Capital.
1. Sitch
This AI matchmaking app uses a chatbot trained by human matchmakers to suggest five setups per week, with tiers from $90 to $160, Business Insider reports. Larco, through Premise, has invested in the company as an angel investor.
2. Margins
Margins is a social reading platform designed for the BookTok generation. Since launching in December, the app has grown to approximately 130,000 users. According to Business Insider, the startup has drawn interest from investors including Rhian Horton at Stellation Capital, though the firm has not backed the company to date.
3. Tolan
Tolan is an AI companion platform designed to simulate conversation and connection. The startup is among those being closely watched by Larco, though she has not invested in the company, Business Insider says.
4. Swsh
Swsh is a Gen Z-focused photo-sharing platform designed for live events like Rolling Loud and Electric Daisy Carnival Vegas. According to its website, Swsh uses AI to help users surface photos and videos from shared albums and includes group chat features for real-time connection.
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5. Doji
Virtual try-on for fashion, Doji uses AI to generate avatars showing designer clothes and raised $14 million in a Thrive Capital-led seed round, according to Business Insider.
6. Bible Chat
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